A battle-tested platform enabling you to bring the sophistication of technology to optimize your marketing goals by discovering and deciphering audiences, planning better and optimising efficiently across your audience!
Campaign Journey
Insights
Planning
Activation
Optimisation
Your campaign journey with DMC spans mainly across 4 chronological phases, each of which plays a crucial role is determining the success of your marketing campaign. At DMC, we have designed highly specialized tools to help you perform tasks required during your marketing journey. Let us now take an in-depth view into of what your marketing campaign would ideally look like and the tools you would use to successfully meet your objectives
Begin your Insights journey
Gain holistic audience insights from a multitude of data sources to help your brands find the right audience.
Insightful Audience Preferences
Content Consumption Data
Clear Demographics & Behaviour
Create a Plan
Leverage DMC's proprietary algorithm to create an optimal plan based on your budget and most effective audiences.
Effective Reach Estimate
Optimal Budget Allocation
Ad set Targeting Breakdown
Activate your Plan
Create actionable campaign plans that can be activated within and outside of walled garden ecosystems
Effortless Plan Activation
Actionable Campaign Creation
Activate Audiences on FB ecosystem & Programmatic channels
Optimize your campaigns
Benefit from rich and unique interests and behaviour based reports that can help you maximize performance through bids, targeting and creatives
Modify interest targeting
Identify performing creatives
Adjust bids
Dentsu Marketing Cloud is deployed in multiple markets across the globe.
Clients
Increased Efficiency
Campaigns Improved
All in one Dashboard
Help and Support
Configurations & Preferences
What our clients say about us
Using Dentsu Marketing Cloud we were able to identify unique interests and preferences for each of our target personas. Taking a step further - it recommended a granular targeting plan for our awareness campaign based on these insights, which provided a tremendous head start. Dentsu Marketing Cloud helped in bringing marketing efficiency by not just marrying tech & data, but making it actionable, reducing our costs while delivering more impressions & visits for our campaign.
Khalid Rahiel, Chief Marketing Officer
we at GNC were excited to use Dentsu Marketing Cloud, an automation tool that serves as a unified advertising and analytics platform. It helped us to build an audience with the relevant cohorts through AI and machine learning. We are looking forward to exploring more such tools zthat aid in the growth of our digital campaigns.
Shadab Umar Khan, Chief Executive Officer
This is a story that become a popular topic of conversation in our company. As regards to a phrase "coffee maker". We tend to call baristas "coffee machines" in marketing. However, in real market, the term "coffee maker" was more way more common. At that time, when I checked the Planner, it already appeared that the keyword "coffee maker" with high importance. I felt that it was capturing user data well. I feel grateful to be informed something that we tend to miss
Manager, Media Management Division, Marketing & Communications Headquarters
I wanted to extend my gratitude to D’reach/MediaAxis on the recent brand awareness campaign that we ran on digital platform using DMC. The reach has been phenomenal at 3.8 mlln which was achieved at a much lower CPC and the CTR was significantly higher than planned. The TG targeting was effective and analytics used in this seems to have worked as I have received calls from industry peers on this. I express my gratitude to the digital team members of D’reach and DMC and hope to see more magic in the coming years.
- Kazi Arif Zaman, Country head
Using Dentsu Marketing Cloud we were able to identify unique interests and preferences for each of our target personas. Taking a step further - it recommended a granular targeting plan for our awareness campaign based on these insights, which provided a tremendous head start. Dentsu Marketing Cloud helped in bringing marketing efficiency by not just marrying tech & data, but making it actionable, reducing our costs while delivering more impressions & visits for our campaign.
Khalid Rahiel, Chief Marketing Officer
we at GNC were excited to use Dentsu Marketing Cloud, an automation tool that serves as a unified advertising and analytics platform. It helped us to build an audience with the relevant cohorts through AI and machine learning. We are looking forward to exploring more such tools zthat aid in the growth of our digital campaigns.
Shadab Umar Khan, Chief Executive Officer
This is a story that become a popular topic of conversation in our company. As regards to a phrase "coffee maker". We tend to call baristas "coffee machines" in marketing. However, in real market, the term "coffee maker" was more way more common. At that time, when I checked the Planner, it already appeared that the keyword "coffee maker" with high importance. I felt that it was capturing user data well. I feel grateful to be informed something that we tend to miss
Manager, Media Management Division, Marketing & Communications Headquarters
I wanted to extend my gratitude to D’reach/MediaAxis on the recent brand awareness campaign that we ran on digital platform using DMC. The reach has been phenomenal at 3.8 mlln which was achieved at a much lower CPC and the CTR was significantly higher than planned. The TG targeting was effective and analytics used in this seems to have worked as I have received calls from industry peers on this. I express my gratitude to the digital team members of D’reach and DMC and hope to see more magic in the coming years.
- Kazi Arif Zaman, Country head
Using Dentsu Marketing Cloud we were able to identify unique interests and preferences for each of our target personas. Taking a step further - it recommended a granular targeting plan for our awareness campaign based on these insights, which provided a tremendous head start. Dentsu Marketing Cloud helped in bringing marketing efficiency by not just marrying tech & data, but making it actionable, reducing our costs while delivering more impressions & visits for our campaign.
Khalid Rahiel, Chief Marketing Officer
we at GNC were excited to use Dentsu Marketing Cloud, an automation tool that serves as a unified advertising and analytics platform. It helped us to build an audience with the relevant cohorts through AI and machine learning. We are looking forward to exploring more such tools zthat aid in the growth of our digital campaigns.
Shadab Umar Khan, Chief Executive Officer
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